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Thursday, June 26, 2008
Where's the iHype?
Shhh ! I have a secret for you. Do you own your own company, and have recently launched your own website? Many years ago the company I used to work for launched their website. It took us a long time to build a steady stream of quality traffic to our site. We did search engine optimization (SEO) had the address on all our business cards, and conducted webinars. We watched our traffic like crazy, an increase in traffic meant an increase in profits (in theory). But always there was this question hanging over us. What can we do to get more visitors, more traffic?
I was the system admin, and part time web developer. I had some ideas and helped out a little to build traffic, but I figured the real magic was up to the marketing gurus. If only I knew then what I know now.
Today everyone has a blog, and wants to be a reporter. Many of these blogs are very popular and receive lots of raffic. So if you have a new website and want to get the word and generate a buzz - this is an excellent opportunity. Today we have sites which combine bloggers and business together, and the best way to maximize this opportunity is to join as early as possible to these programs and get in on the ground iHype.com Launches such a service.
So what does all this mean for you? Simple! Invest your marketing budget into iHype and let bloggers generate buzz for your business automatically. Before the popularity of blogging, there were really only 2 options - a) Emailing webmasters related to your product/service and asking for links and b) Web advertising which can be expensive. Now it just a few clicks, you can have a large network of bloggers review your products and services and post them to be read by their readers.
There are of course, other similar programs, however, as these sites get popular, they can also get more expensive. Therefore, the best time to get in the begging so here's your opportunity. I'm sure once you've tried it you'll see how much easier than traditional website marketing tactics.
